Jan 13, 2011

Reimagining NASA

It's hard to get excited about NASA nowadays, but this YouTuber has bucked the odds and made space exploration cool again. This is really a remarkable video. I think it's only a matter of time before agencies begin trusting their customers--or, in this case, their enthusiasts--to help market their brands. A few companies do that well; government agencies are not among them.

In this time of digital media, it might behoove NASA to adopt this video and let our nation's space enthusiasts be its spokespeople.

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