Jan 24, 2011

Pandora is People

How does Netflix know which movies I enjoy watching? Algorithms.

How does OkCupid know which people I want to meet? Algorithms!

How does Amazon know what books I want to read? Algorithms!!

How does Pandora know what songs I want to listen to? People (and some algorithms).

That's right. The real magic of the Internet radio station and its Music Genome Project isn't just mathematical. A staff of real, live human beings who love music and know a lot about it identify more than 400 attributes for each song in the website's collection of more than 850,000.

It's always nice to see a successful Internet company that relies so heavily on manpower. Looks like we're still holding ground against The Machines and I'm safe to go listen to my Pandora station.

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