A Bunch of Hot Air

I tend to think that marketing people tend to complicate things, especially when it comes to social media. Too often we lose sight of just how disturbing and compelling something as simple as the human voice can be. If you want a clear example of the power and impact of audio--and only audio--listen to the five minutes of this audio clip, from a survivor of the Joplin, Missouri tornado earlier this week.

If you ever needed a reminder of why you should show, and not tell, a story, this is it.