Surprise!

I would never think of JC Penney as a cutting-edge retailer, in terms of either fashion or technology. But Penney's just became the first store to offer it's entire online catalog on Facebook. Is this the new way to buy things online? Do I really want all my friends to see what I purchase? Are we going to start doing everything on Facebook now? It's like the new AOL. Excuse me, the new Aol.