I'm almost embarrassed to admit that my iPhone is never more than a few steps from the couch in the evening. It's just so convenient to get onto imdb to check out the name of a forgotten actor I just saw in a TV show, or 6abc for the changing rush hour weather report. I seem to live my life by the apps I've downloaded.
Appears I'm pretty normal, despite what people tell me.
A new report from Zokem shows that not only do application and mobile Web usage go up in the evening, but that "applications are actually taking more face time over the course of the whole day than the mobile Web browser.
It's a boon for advertisers, who can now target consumers in a completely different manner because, as Zokem's CEO says, "app stores, in-app advertising and marketing messages delivered through apps are all changing the playground."
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