These silly products, like a Field Journal (toilet paper) and Dung Beetle Bait (chocolate candies), are sold at the Museum of Unnatural History in Washington, D.C., which isn't actually a museum. It's not really a store, either.
It's a front for 826 National, a nonprofit tutoring, writing and publishing organization, designed to make the idea of getting help for reading and writing fun and appealing to children. The nonprofit's chapters in other cities have similar cheeky themes. What a great way to use gorgeous design and clever marketing to help people.
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