Apr 7, 2011

Politics is Just a Fancy Word for Marketing


Just the other day, we were discussing politics and the fact that Republicans are winning the communications war. From renaming global warming as "climate change" and the estate tax as the "death tax," to framing themselves as just a bunch of small-business men trying to protect American workers from elitist politicians, they beat the Democrats again and again.

Now Representative Paul Ryan (R-WI) has come out with a nifty new video that simply and clearly breaks down his proposed budget. The video is brief (only 3 minutes) and dramatic (that ominous score!). It eschews the stereotypical PowerPoint presentation in favor of dynamic graphics that overlay the screen without obscuring Ryan. And it has more than 125,000 views on YouTube. Now that's how to communicate with your constituents!

No comments:

Post a Comment